Now we all know how marketing works. Hell I took it as my major in college. When in certain markets you make the ad attractive to the culture/people/demographic that your targeting.
Which is what Microsoft was aiming for here. Now can anyone tell me the difference in these 2 photos? I'll give you a sec.....
Yes correct they changed the black man out of the ad for Poland (Now I work in a predominately Polish neighborhood & I can tell you these MF'ers are racist to the core). That's all good you know stick to what sells, can't be mad black people have always been looked down upon
So you ask "Why write the post?" Well if you were a bit more astute and really looked at the photo you would have noticed that its not that they changed the black man to a white man... The jerks at Microsoft photoshopped a white man's head on the black dude's body. The US ad, meant to showcase Microsoft's business IT software, features a politically correct ethnic mix of a white woman, black man, and Asian man seated around a conference table. In the Polish ad, however, the head of a white man replaces the black man. If the ad's designers were more adept at Photoshop, less lazy, or just weren't racist no one would have noticed. But the software geniuses forgot to swap out the black man's hand, which is clearly visible in the ad resting on the conference table.
Poland's predominately white population might have been a factor in doctoring the image. Indeed, the largest non-white group in Poland is the Vietnamese, which account for around 3 percent of the country's 38 million citizens (which is why the Asian dude was left alone). Moving to quickly squash the racially charged mistake, Microsoft apologized and said that it was "looking into the details of the situation." So we all know that some dude got fired for just carrying on the normal day activities of Microsoft. The company also removed the ad from its Polish Web site, and replaced it with the original ad which I guess shows that they like black people
Now am I gonna get rid of my Windows OS & jump to Apple, no but it does show you the inner workings of a main US conglomerate & yes they are not the only ones. Unfortunately this is just another example of present day racism.
2 comments:
Ok, I was just watching a documentary on the evolution of the human race. We have about 200,000 years on the planet. With that knowledge, I take solace in the fact that the first man was dark skinned. Polish people and every other "white" person has african ancestors. They are "lighter" skinned and blue eyed because that's how they had to be in order to survive where they migrated to from AFRICA.
We have 99.9% DNA in common. Even still, racism exists. However, knowing the facts makes a difference. To me, anyway.
yes very true my well eduacated friend. u always have the facts. yes racism still exists and the sooner people realize that fact except acting like its dead we can eliminate the problem
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